You can open a business by yourself, but what you will soon realize is that you’ll need the help of other people to grow. More specifically, you need a digital strategy agency’s help in marketing your products and services and getting you more customers. But do you know which digital strategy agency to choose, considering there’s a sea of options out there?
First off, know your prospective agency’s bread and butter, or the services for which they are most in-demand. Even before that, make sure they can provide your current needs. For instance, if you want a boost in your SEO, do they possess the skills needed to make that possible? Can you trust them with that? In a perfect scenario, your most important current needs should be consistent with the agency’s biggest strength. At the same time, the whole variety of services they offer must be a key factor in your decision.
All thriving agencies have their own winning formula that produces optimal results for their clients. If you’re going to be a client, you have to know how exactly they will work for you. There’s no need to know the formula, but the process should be explained to you. In short, ask questions like, what do you intend to do to build my marketing program, or what tools and data are you going to use, or what will be my role in all of this? And so on and so forth.
Same-Industry Client References
Perhaps the best indicator for whether an agency can actually help you, is to understand how they’ve helped other clients who are in the same industry as you. Ask your prospective agency to show you case studies, not only covering what they’ve done but the actual results as well. Also make sure to speak to previous clients as they can provide you a glimpse into your potential relationship with the agency. Find out if they were pleased with the outcome, and if the agency was able to fulfill all its promises. Of course, different businesses or campaigns can never be exactly alike, but this step will show you whether the agency works with the strategic mindset and mindset that you would like them to.
Reporting of Results
Lastly, the digital strategy agency you go with has to provide its recommendations based on actual data and larger business revenue. When reviewing prospective agencies, be sure to ask questions regarding analytics, benchmarks, and metrics. Have them provide a sample report so you know the manner in which the results will be communicated to you. Obviously, it’s important that you understand what they’re saying instead of feeling overwhelmed with jargon.