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How Close Loop Marketing can Help Improve Sales Closed loop marketing is a marketing tool that assists the business to acquire customer feedback through marketing campaigns, which will directly help them to boost up their sales performance. It helps the organizers to collect all the relevant information regarding the client’s opinion on their manufactured good. It is a way of studying the behavior of the user in- depth. A closed loop marketing concept bridges the gap that exists between a successful sales performance and the consumer demands. This article looks at how closed-loop marketing works in benefiting your overall marketing strategies and alliances. To come up with a loop-marketing mechanism, there is need to transform your site into a centralized hub of all your marketing activities. Whatever it is that you do, whether email marketing, paid search and referral links or social media, makes sure it brings prospects to your website. You should make your site the entry gateway of your closed-loop system. Whenever potential customers visit your site; you can use the cookie system to monitor their online behavior and understand their benefits. On careful evaluation and understanding the statistics and available data, you would be able to realize how they found your organization, which pages interest them on your site, and what actually converted them after they visited your page.
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Closed marketing loop requires more intense monitoring system so as to make sure that your streamlining leads to the proper marketing initiative. This can be achieved by using a tracking URL system. Monitor Customer Behavior After you have identified where the traffic is coming from, it is time to follow and track your visitor’s online interests and behavior. Keep a close eye on the pages that they visit frequently and how they reach their pages of interest. By identifying this way you can optimize for enhanced and fast interaction in the future. You need to have a database packed with anonymous visitors’ history and another one with all the information about leads. By associating the links of the visitor’s time spent on the site and their respective lead details enables you to close the loop of marketing. Prospects Conversion into Leads To monetize your traffic and generate qualified leads for your sales people, you must convert your site’s visitors into leads. By driving the incoming traffic to land pages, you can get relevant data from your visitors and make potential leads. If you want to make your site a central hub for all the marketing activities; then you need a landing page. Connecting Leads to your Sales Having a good understanding of which strategies would actually lead to sales can boost your marketing initiatives greatly. A closed-loop marketing system that has been professionally built assists you to recognize which tools and activities will drive the maximum and minimum revenue to your business.