An E-Commerce Guide for Black Friday 2016
There is the challenge of competing against the larger companies for SMBs when it comes to e-commerce especially during the Black Friday Weekend sales holiday. The larger companies are able to sell competitively because they are able sustain the price cuts and deals while the SMBs are not able to. This does not mean though that you have to disregard the Black Friday Weekend. All the SMB has to strive for is being unique in the crowd using some creative strategies. There are strategies that you can use to help you achieve increased traffic during this weekend.
The optimization of the email strategy is the first thing that you must ensure. At the moment, email marketing is the surest way for lead generation and one of the most effective marketing tools. This is why you should start sending out emails in advance to create a countdown until the sales begin. Email marketing requires that you personalize the emails to each of the customers. Personalization of the emails means that you will use targeted email marketing as a tool. This will require that you to gather information in regard to the behavior as well as the purchase history of the customers.
Spreading the sales over a long period of time is another beneficial strategy you could use. The SMB is going to benefit from this strategy in that there will be customer awareness and also excitement that will drive sales. If the sales are not spread, the SMB will likely be overwhelmed with sudden orders. This Black Friday Weekend, you could consider selling on the popular online platforms. The largest percentage of the retail market is owned by the online marketplaces and if you sell on this platforms, you are going to get higher level of sales. Once you start selling on these platforms, you will earn more trust and credibility from your customers especially if you are a less known SMB.
You should be proud to be small even though you are striving to grow. Most of the customers are shying away from mass production that the larger companies offer. The small size is going to be convenient in this scenario because you will provide your customers with niche items and products that are exclusive. All types of devices should be accommodated on the site. It is worth noting that the customer is first going to research the product before buying it and this should be catered for. Ensure that the site is fully responsive from the product images to the checkout. For the SMB to stay competitive, it is advisable that you focus on m-commerce as it takes center stage this Black Friday Weekend.